Paperhat were chosen to produce an initial campaign of 350,000 sampling packs for Colgate's new Pro-Relief toothpaste. These were split over four variants and were sent to hubs across the country for sampling distribution. We also managed an additional mail-out direct to consumers requesting an online sample.

By producing a personalised letter and sourcing a metallic envelope we were able to make a real impact and deliver a highly successful campaign.

As a result of the first campaign, Paperhat are working on a larger campaign to distribute the sampling packs at events such as the Good Food Show and Grand Designs.

• High impact campaign
• Delivered on time and within budgets