The brief was to design a unit that would launch the extension of the Extra Mint brand, packaged in a recyclable steel tin. It needed to capture the essential "freshness" of the Extra Ice Mints packaging look and feel and to be in sympathy with the ethos of the Extra brand.

Many innovative ideas, materials and application processes were identified and developed over a five month period to create a commercially viable and uniquely eye-catching final product

• Winner of POPAI POS Awards 2009
• 100% in-store compliance
• Project delivered significantly under budget